As the nation's leading first aid charity, St John Ambulance offers training courses, advice, volunteering opportunities, event support, products and more.
First Aid
St. John Ambulance
As the nation's leading first aid charity, St John Ambulance offers training courses, advice, volunteering opportunities, event support, products and more.
Research objectives
To determine:
The importance to learners, employers, regulators and trainers that first aid qualifications are regulated
Whether all first aid qualifications will eventually be regulated
The perceived benefits and drawbacks of regulated and unregulated first aid qualifications
The reasons why regulated first aid qualifications are preferred in certain instances
The implications for the St. John Ambulance first aid training offer
Methodology
A total of 28 depth interviews were conducted with learners, employers, training centres and regulators
Conclusions & Insights
First Aid Training Market.
A fragmented market characterised at one end by inertia and provider loyalty and, at the other, by low cost purchasing
Buyer knowledge about obligations and regulations varies considerably
Perceived risk and industry sector requirements have a significant impact on attitudes
Deep concerns about the impact of HSE and Dept. of Education regulatory changes on provider approval.
Regulated Training
Few aware of meaning or providers offering this
Provides an extra layer of reassurance
Increase in demand subject to success of awarding bodies filling void left by HSE
Little evidence of a significant shift to regulated training
