Call: 020 8359 1220 or email us: info@purplemr.co.uk
Not just market research.
Market understanding.
We believe by understanding you and your business objectives, we can understand your markets better.
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we do
what we do
We believe that blending desk based research with qualitative and quantitative research gives our clients the most considered and valuable insights.
Technology and innovation enable fast results, but we also continue to use proven, traditional methods to deliver a total solution for our clients.
We believe that blending desk based research with qualitative and quantitative research gives our clients the most considered and valuable insights.
Technology and innovation enable fast results, but we also continue to use proven, traditional methods to deliver a total solution for our clients.
Secondary (Desk) Research

Want to know the entry requirements to a particular market? What are the opportunities? What are the strengths and weaknesses of competitors? What market share could you potentially realise?

Desk research enables us to react quickly, using numerous sources of information from existing research, libraries and databases to answer your specific business objectives.

We’ve worked for more than 40 clients in over 100 different sectors giving us proven and wide-ranging experience in doing this type of research.

We combine literature searches with expert interviews to give a comprehensive view of the market.

Services:

Fast snapshot data
Market positioning strategy
Comprehensive competitor dossiers
Key market metrics




Case Studies

Citizens Advice Scotland...
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St Johns Ambulance...
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Mature Marketing Association...
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Open University...
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Primary (Qualitative and Quantitative) Research

Want to know how satisfied your customers really are or how you can do more business with them? Need to find potential new customers or to know the potential for growth in a target sector?

Our experienced team have an impressive history surveying hard-to-reach and time-poor audiences. We combine qualitative exploratory approaches with the rigour of quantitative research and market context from innovative desk research tecniques. These can be conducted either as stand alone excercises or integrated and used in combination.

We also conduct exploratory research among C-suite and senior decision makers, manage focus groups and organise interviews conducted by director-level researchers to maximise effectiveness and professionalism.

Services:

Focus groups
Telephone & postal interviews
Face to face interviews
Online surveys
Trade omnibus surveys
28 Station Telephone Interview Centre




Case Studies

Sheffield University...
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Youth Business International...
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Calor...
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City & Guilds...
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Best Practice Desk Research Training Course

In partnership with the Market Research Society, Purple Market Research deliver the UK’s only best practice desk research training course. As a highly popular excercise that has run for over 10 years, we educate delegates on the basic procedures, techniques and sources available to perform your own desk research.

Available on or off-line, the course includes training in desk research and social media monitoring and can be accessed as part of the accredited MRS training programme or delivered as a bespoke course to individual organisations.

“... the interactive tasks you’ve included by taking a piece of desk research ‘from cradle to grave’ through the day works very well for the mix of abilities”.

Russell Donaldson
PwC

Book a place on our next training course.
One of our Directors will reply within 24 hours.




Helps people resolve their money, legal and other problems.

Industry: Government

Geographic: UK

Citizens Advice Scotland needed a better understanding of the frameworks and tools available, their benefits and relationships to corporate and consumer outcomes

Purple Market Research performed a review of intelligence already held within Citizens Advice Scotland, a meta-analysis of information in the public domain and qualititive interviews with a cross section of regulators. This informed CAS of their framework benefits and the relationships between them, corporate policy and consumer outcomes.

“Purple Market Research understands the client’s perspective and always delivers on time”.