The policy sets out the different areas where user and respondent privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way Purple Market Research processes, stores and protects user data and information will also be detailed within this policy.
If you have any questions regarding data protection please contact our Information Security Officer email@example.com
Purple Market Research is a market research agency. Our business involves telephone and online surveys, where we call or email participants and invite them to give us their views and opinions on a particular subject or issue.
We hold very little personal information about the people we contact, just enough for the purpose of the survey and no more. Generally, this means we will have a name and a contact phone number or email address and sometimes we will hold information of the geographic location of participants and occasionally some behavioural information. All personal information is stored securely and is only accessible to staff that need access.
We only interview respondents who give their consent to be interviewed.
Right to access
You have the right to request details of the data we hold for you at any time. To do this, please contact us on 020 8359 1220 or email firstname.lastname@example.org with the number or email address you were contacted on and, if possible, the date when you were contacted to enable us to find your record.
Right to rectification
You have the right to request changes to the data we hold for you at any time. To do this, please contact us on 020 8359 1220 or email email@example.com with the number or email address you were contacted on and, if possible, the date when you were contacted to enable us to find your record.
Right to erasure
You have the right to request erasure of your contact details from our records. To do this, please contact us on 020 8359 1220 or email firstname.lastname@example.org with the number or email address you were contacted on and, if possible, the date when you were contacted to enable us to find your record.
Right to restrict processing
You have the right to refuse to take part in our surveys. If you do this we will record your wish and ensure that you are not called or emailed again. This restricts any processing of the information we hold on you.
Right to data portability
You have the right to request a copy of the information we hold on you. To do this, please contact us on 020 8359 1220 or email email@example.com with the number or email address you were contacted on and, if possible, the date when you were contacted to enable us to find your record.
Right to object
You have the right to object to processing for purposes of research and statistics. If you do this we will record your wish and ensure that you are not called again.
Rights regarding automated decision-making and profiling
We do not carry out any automated decision-making or profiling with the information we hold on you.
All views and opinions that participants in a survey give us are pseudonymised. This means that they are only linked to you by a unique identifier. Three months after a project is complete, the original contact list for that project is securely purged from our systems, leaving your views and opinions anonymous.
Sharing your identity
We will only share your information if you give express permission, if we do not ask for permission your data will not be shared with anyone and all information on you will be securely deleted 3 months after project completion.
Direct contact by our client
In some cases your responses to questions within the survey will trigger a request that the client be allowed to contact you to discuss an issue that has been raised by your responses. In these cases we will always ask for specific permission to pass your details to the client so that you can be contacted. Of course, you have the right to refuse to allow this.
This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.
The cookies in use to deliver Google Analytics service are described in the table below.
These cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page.
For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.
- Internet Explorer - http://windows.microsoft.com/en-GB/windows7/Block-enable-or-allow-cookies
- Google Chrome - https://support.google.com/chrome/bin/answer.py?hl=en-GB&answer=95647&p=cpn_cookies
- Mozilla Firefox - http://support.mozilla.org/en-US/kb/Blocking%20cookies
- Apple Safari - http://docs.info.apple.com/article.html?artnum=32467
Contact & Communication
Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.
This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.
This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.
Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website's email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.
Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; www.mrs.org.uk or Market Research Society.)
The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Social Media Platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Shortened Links in Social Media
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo).
Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
Resources & Further Information
- Data Protection Act 1998
- Privacy and Electronic Communications Regulations 2003
- Privacy and Electronic Communications Regulations 2003 – The Guide
Edited & customised by: Purple Market Research Limited
Company Registration Number: 4625332 (England and Wales).
Registered office address: Ver House, London Road, Markyate, Hertfordshire, United Kingdom, AL3 8JP