Trevor Wilkinson

Experience: I started my research career at AGB (now Taylor Nelson) working on television audience research, before broadening experience during 2 years with AGB in New Zealand.  Upon returning to the UK, I specialised in business-to-business research with Mass Observation, BMRB and ORC.  Joint founder of Purple Market Research in 2002.

Education: BA in English and Philosophy, Keele University.

Specialisms/Interests: B2B research, stakeholder research, desk research.

Favourite Movies: Some Like It Hot, The Big Chill, anything by Orson Welles, anything by Hitchcock.

Favourite Music: Vaughan Williams, Mahler, Elvis ‘The God’ Costello, Rolling Stones, David Bowie.

Hobbies: Tennis, reading, watching rugby, coaching colts cricket and coaching / running the line for my son’s football team (despite only a vague idea of the offside rule).

If I wasn’t a market researcher, I’d like to be: A writer (I once wrote a screenplay which the Orange Screenplay Competition judges referred to as ‘slightly disturbing’).

Ambition in Life: To stay alive.

Family: Wife and three just-about-grown-up kids.

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