Experience: Nearly 30 years in market research, starting on the supply side at Research International (UK and USA), then the client side as Head of Insight at Shell UK. Joint founder of Purple Market Research in 2002.
Education: BSc (hons) Management Sciences and Mathematics at University of Manchester.
Specialisms/Interests: Combining traditional research approaches and new methodologies to provide our clients with world class insight into their markets, customers and competitors.
Favourite Movies: The Godfather, Schindler’s List, One Flew Over the Cuckoo’s Nest, The Good, the Bad and the Ugly, Silence of the Lambs.
Favourite Music: Carly Simon, Police, Eric Clapton, Van Morrison, David Bowie, Prince, Marvyn Gaye, Stevie Wonder, Roxy Music, Dire Straits, Fleetwood Mac, Black Eyed Peas, Coldplay.
Hobbies: Football, tennis, cycling, investment, music, public affairs and keeping my family happy.
If I wasn’t a market researcher, I’d like to be: A premiership footballer or a drug free champion cyclist
Ambition in Life: To stay healthy
Family: Wife and two great kids
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