Experience: 17 years in corporate communications. Co-founder of Linstock Communications and a member of the Centre for Decision Research at Leeds University Business School.
Education: BA (Hons) Politics University of Nottingham, MA Communications University of Leeds, Studying part-time for a PhD at Leeds University Business School.
Specialisms/Interests: Behavioural science and behaviour change. Developing communications campaigns that apply the latest academic insights.
Favourite Movies: Police Academy 1 – 6
Favourite Music: Queens of the Stone Age, Foo Fighters, the Kooks, Arcade Fire.
Hobbies: Tennis, theatre, gym and constantly travelling up the East Coast train line.
If I wasn’t a market researcher, I’d like to be: A journalist or academic.
Ambition in Life: To watch Police Academy 7.
Family: Not as yet.
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