Research to inform development of a new mini-room concept

 

Client: Travelodge

 

Objectives:

  • To establish the appeal of a new micro-room concept for Travelodge Hotels
  • To inform the design and marketing of the new micro-room

Methodology:

  • Recruitment of hotel stayers near to the proto-type micro-room
  • Respondents invited to visit the hotel room and interviewed face to face before and after an accompanied visit to the room
  • Modelling to estimate potential usage of the rooms

Findings:

  • The hotel room appealed to business stayers and those seeking an inexpensive stop over

Recommendations:

  • Room concept to be developed and trialled at a single location before roll-out

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