Developing an understanding of the trends in the online retail market
Client: Royal Mail Group
Objectives:
To inform the development of Royal Mail Group’s eCommerce fulfilment potential by:
- Establishing the scope and trends of UK online customer behaviour
- Defining the key drivers for online purchasing behaviour
- Identifying specific opportunities for Royal Mail Group in the eCommerce fulfilment sector
Methodology:
- In-depth consultation with industry bodies including BRC and IMRG
- Detailed analysis of government data
- Comprehensive analysis of publicly available data sources including ONS and Verdict
Findings:
- Online sales have increased by 1,000% within the past decade (2002 to 2012)
- The eCommerce market now generates revenue of £30bn per annum (as at 2012) and continues to grow
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- Royal Mail Group faces an expanding opportunity in the area of online shopping fulfilment
- Royal Mail Group will benefit from introducing an online fulfilment model that is flexible, responsive, convenient and efficient.
