Developing an understanding of the trends in the online retail market

 

Client: Royal Mail Group

 

 

Objectives:

To inform the development of Royal Mail Group’s eCommerce fulfilment potential by:

• Establishing the scope and trends of UK online customer behaviour
• Defining the key drivers for online purchasing behaviour
• Identifying specific opportunities for Royal Mail Group in the eCommerce fulfilment sector

Methodology:

• In-depth consultation with industry bodies including BRC and IMRG
• Detailed analysis of government data
• Comprehensive analysis of publicly available data sources including ONS and Verdict

Findings:

• Online sales have increased by 1,000% within the past decade (2002 to 2012)
• The eCommerce market now generates revenue of £30bn per annum (as at 2012) and continues to grow