Customer satisfaction tracking in the occupational health business

Client:Â Bupa
Objectives:
- To meet requirements of ISO and CQC accreditation
- To demonstrate that Bupa is meeting client needs
- To provide diagnostic insight to inform service development and improvement
- To provide material to support marketing activity to existing and potential clients
Methodology:
- Data collection in Bupa centres through tablet and hard copy questionnaires
- Centre staff encourage customers to complete questionnaire after each visit
- A total of 121 reports per annum produced, providing on a quarterly and monthly basis an all-centre overview, individual centre reports, client reports and clinician satisfaction reports.
Findings:
- The findings demonstrate an exceptionally high level of satisfaction among client employees with regard the service received from Bupa
- Some centres have an outstanding record of delivering top quality service, while others are in need of improving certain elements of service delivery.
Recommendations:
- The better performing centres inform the centres performing less well to raise overall standards
- Satisfaction results to give new centre managers’ the ability to see at an instant where their centre performs well and less well.
- With such high scores generally from service delivery this is an excellent message to send to potential new clients.
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